Danish Design 2,0

Let us reflect on our mindset and perspectives

Let us take a moment to reflect on our mindset – and on the many personal and societal perspectives of those who design, produce, and use the products that surround us.

At VOLA, we want to help unfold these perspectives and deepen our understanding through dialogue. That is why we are launching a new blog, Danish Design 2.0, where thought leaders in design, architecture, philosophy, art, research, and business will share their insights and viewpoints.

Over recent years, we have had many conversations with architects, designers, philosophers, and colleagues within and beyond our own industry, mapping out the concepts we believe are crucial to explore further. We now look forward to testing and developing these ideas in this new forum.

The world needs long-lasting products

How do we create products that endure – and what kind of value do they generate for the people who own them?
Design must possess a timeless aesthetic that makes us want to keep the product for years, perhaps even generations. When a product stays with us over time – when it is handed down and acquires a personal history – it becomes emotionally significant and deeply valuable. Surrounding ourselves with objects we love and identify with on a values-based level gives rise to a sense of calm, harmony, and meaning in our spaces.

A product should be intuitive to use, enabling us to master everyday situations without frustration. Its materials should age beautifully, acquiring a patina that tells a story.

It should also be repairable, with spare parts available from the manufacturer. The very act of maintaining and repairing our belongings can instill a sense of groundedness and competence in an increasingly complex and fragmented world. If we cannot repair the product ourselves, a professional or the factory should be able to – supported by a simple and accessible logistical system. The product should also be updatable, so it continues to meet the needs of its time.

We must know where and how the product was made, ensuring that it was produced responsibly.

To meet all these expectations, the manufacturer must take a long-term perspective – assuming responsibility for the product far into the future. This requires a culture and organization built on lasting relationships: with employees, designers, retailers, and skilled professionals who understand the company’s holistic and enduring vision.